Episode 4: Advertising strategies for pulse period events

An exploration of advertising strategies and tactics to engage pulse period events for optimal year-round success.

Advertising strategies for sustainable growth.

This Stackline Spotlight session focuses on the key inputs and considerations for brands and manufacturers to examine during and after Prime Day. 

Our industry experts outline thoughtful go-to-market strategies to maintain strong brand performance coming off of Prime Day, ultimately driving measurable bottom-line growth, year-round. This episode will include considerations for engaging other upcoming pulse period events as a catalyst for long-term growth, including methods for selecting the right product and deal mix and assembling accurate audience targeting.

Key Highlights

• Strategies to sustain momentum long after high-traffic periods, like Prime Day
• Ways to analyze and apply traffic, conversion, and incrementally metrics from Prime Day to maintain optimal reach for every ad
• Opportunities to develop your product and deal mix to amplify your overall brand strategy year-round

Speakers 

• Ben Robins - Director, Professional Services UK 
• Will Hardy - Associate Director, Ecommerce Strategy
• Omar Hamad - Sr. Account Manager, Ecommerce Strategy 

Release Date:  Friday, July 20th at 11am PT 

About Stackline

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world's most innovative brands.  Business leaders, product innovators, performance marketers, and financial firms trust Stackline as the single source of commerce truth.  Fueled by proprietary neural networks and deep learning systems, Stackline's market insights, revenue metrics, behavioral data, and autonomous functionality create the actions that determine success or failure.

Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.