Episode 1: Introduction to successful preparation

Stackline experts provide a strategic framework to maximize Prime Day performance.

The countdown to Amazon Prime Day is already underway.

In today’s accelerated commerce realm, yielding profitable Prime Day results requires the strategic coordination of commercial, operational, and cross-functional dynamics; So, before the dates are even announced, brand leaders across the globe are preparing their businesses for this major pulse period event. 

In our Amazon Prime Day series, experts from the Stackline team will provide a framework for brand leaders to effectively define their objectives, execute for optimal impact and operational efficiency, and evaluate performance. The first episode will feature a detailed overview of the planning process, including insight into key metrics, Amazon ecosystem dynamics to watch, and day-of procedures. 

Key Highlights

• Key considerations when defining a successful Prime Day for your brand, including goals and target outputs 
• Critical inputs to fuel the Amazon algorithm to generate profitable sales 
• Data-driven methods to maximize incremental gains before, during, and after Prime Day 

Speakers 

• Patrick Leake - VP, Customer Strategy 
• Ben Robins - Director, Professional services UK 

Release Date:  Wednesday, May 17th at 11am PT 

About Stackline

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world's most innovative brands.  Business leaders, product innovators, performance marketers, and financial firms trust Stackline as the single source of commerce truth.  Fueled by proprietary neural networks and deep learning systems, Stackline's market insights, revenue metrics, behavioral data, and autonomous functionality create the actions that determine success or failure.

Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.